Francine Eusebio
A Senior UX Designer. I specialize in enterprise UX, data-heavy workflows, and systems that make complex information easier to understand and act on.
Senior UX Designer
@
Oracle NetSuite
March 2022 - Present
Makati City, Philippines | Remote
Responsible for creating, evaluating, and modifying prototypes to support evolving hardware and software application development—including interactive Figma prototypes for major initiatives like Project 360, Cash 360, Digital Onboarding, and HCM Foundations, and the product showcase prototype featured at SuiteWorld, NetSuite's flagship customer conference.
Provide product usability, evaluation, and support to product development teams, including the analysis and investigation of applications/systems across tactile methods, visual graphics, web, multimedia, voice response, and conversational user interaction — building deep expertise across NetSuite's design systems (UIF, NSN, NSX) and supporting JAPAC localization product lines across Australia, New Zealand, Spain, Japan, Singapore, and India.
Work with product owners and customers to understand the requirements all along the development process to ensure work is in the best interest of the user and the business—including co-leading JAPAC customer-insight sessions and supporting Empathy at Scale customer visits to give product managers and engineers direct exposure to end users.
Assist in developing design concept and implementation, providing input on user design considerations—raising UX understanding across Manila development and technical writing teams through process overviews and design reviews, and exploring how generative AI can support real product problems.
Contribute to the internal design newsletter and NS Creative Leaders Council.
Senior UX Designer
@
Oracle NetSuite
March 2022 - Present
Makati City, Philippines | Remote
Responsible for creating, evaluating, and modifying prototypes to support evolving hardware and software application development—including interactive Figma prototypes for major initiatives like Project 360, Cash 360, Digital Onboarding, and HCM Foundations, and the product showcase prototype featured at SuiteWorld, NetSuite's flagship customer conference.
Provide product usability, evaluation, and support to product development teams, including the analysis and investigation of applications/systems across tactile methods, visual graphics, web, multimedia, voice response, and conversational user interaction — building deep expertise across NetSuite's design systems (UIF, NSN, NSX) and supporting JAPAC localization product lines across Australia, New Zealand, Spain, Japan, Singapore, and India.
Work with product owners and customers to understand the requirements all along the development process to ensure work is in the best interest of the user and the business—including co-leading JAPAC customer-insight sessions and supporting Empathy at Scale customer visits to give product managers and engineers direct exposure to end users.
Assist in developing design concept and implementation, providing input on user design considerations—raising UX understanding across Manila development and technical writing teams through process overviews and design reviews, and exploring how generative AI can support real product problems.
Contribute to the internal design newsletter and NS Creative Leaders Council.
UX Designer
@
Data Analytics Ventures, Inc.
May 2019 – Aug 2022
Pasig City
I led UX for Go Rewards, working closely with Product and Marketing to connect business goals to a more intentional customer experience strategy.
Turned product requirements and research into sitemaps, user flows, wireframes, and mockups that gave the team a clearer direction for design and delivery decisions.
Served as the design point of contact across cross-functional teams, improving collaboration and shared understanding between design, product, and engineering.
Built stakeholder alignment around UX recommendations, representing the design function across product, marketing, and engineering to keep delivery decisions connected to real user needs.
Worked closely with our Product Lead to support Continuous Integration/Continuous Delivery (CI/CD) practices from a design standpoint.
UX Designer
@
Data Analytics Ventures, Inc.
May 2019 – Aug 2022
Pasig City
I led UX for Go Rewards, working closely with Product and Marketing to connect business goals to a more intentional customer experience strategy.
Turned product requirements and research into sitemaps, user flows, wireframes, and mockups that gave the team a clearer direction for design and delivery decisions.
Served as the design point of contact across cross-functional teams, improving collaboration and shared understanding between design, product, and engineering.
Built stakeholder alignment around UX recommendations, representing the design function across product, marketing, and engineering to keep delivery decisions connected to real user needs.
Worked closely with our Product Lead to support Continuous Integration/Continuous Delivery (CI/CD) practices from a design standpoint.
Business Analyst
@
Oriente
Jul 2018 – Apr 2019
Taguig City
Designed and conceptualized new features for Cashapay, with a focus on user experience and user journey.
Translated product ideas into Product Requirements Documents (PRDs) and user stories for design, technical, and QA teams, guiding development and testing.
Coordinated between developers, the product/design/UX team, and business development to map business requirements to technical solutions within system constraints.
Business Analyst
@
Oriente
Jul 2018 – Apr 2019
Taguig City
Designed and conceptualized new features for Cashapay, with a focus on user experience and user journey.
Translated product ideas into Product Requirements Documents (PRDs) and user stories for design, technical, and QA teams, guiding development and testing.
Coordinated between developers, the product/design/UX team, and business development to map business requirements to technical solutions within system constraints.
Senior Marketing Officer
@
Voyager Innovations, Inc.
May 2016 – July 2018
Mandaluyong City
Conceptualized and produced marketing materials, including sales kits, brand presentations, and videos.
Identified new customer segments and developed campaigns to grow user base and engagement.
Partnered with sales and marketing teams to create integrated proposals and data-informed presentations, including dashboard mockups in Tableau.
Senior Marketing Officer
@
Voyager Innovations, Inc.
May 2016 – July 2018
Mandaluyong City
Conceptualized and produced marketing materials, including sales kits, brand presentations, and videos.
Identified new customer segments and developed campaigns to grow user base and engagement.
Partnered with sales and marketing teams to create integrated proposals and data-informed presentations, including dashboard mockups in Tableau.
Marketing Supervisor-Creatives
@
Rockwell Primaries
April 2015 – May 2016
Makati City
Led creative production for corporate, sales, and marketing events, improving event readiness and brand consistency while coordinating execution with print suppliers.
Marketing Supervisor-Creatives
@
Rockwell Primaries
April 2015 – May 2016
Makati City
Led creative production for corporate, sales, and marketing events, improving event readiness and brand consistency while coordinating execution with print suppliers.
Head of Creatives
@
Megaworld Global-Estate Inc. - South
Jan 2014 – Feb 2015
Taguig City
Led design, development, and production of graphic and layout communication materials, and trained new graphic artists on department standards and workflows.
Created the brand's official website, increasing brand awareness and sales.
Managed email and digital marketing campaigns, and supervised graphic material quality and accuracy.
Head of Creatives
@
Megaworld Global-Estate Inc. - South
Jan 2014 – Feb 2015
Taguig City
Led design, development, and production of graphic and layout communication materials, and trained new graphic artists on department standards and workflows.
Created the brand's official website, increasing brand awareness and sales.
Managed email and digital marketing campaigns, and supervised graphic material quality and accuracy.
Web and Graphic Artist
@
Megaworld Corporation
Sep 2012 – Jan 2014
Taguig City
Produced sales manuals and training materials, and supported customer-facing publicity campaigns, including photo shoots, video shoots, and event coverage.
Spearheaded creation of product websites to increase brand awareness, managing up to 5 concurrent projects under deadline pressure.
Web and Graphic Artist
@
Megaworld Corporation
Sep 2012 – Jan 2014
Taguig City
Produced sales manuals and training materials, and supported customer-facing publicity campaigns, including photo shoots, video shoots, and event coverage.
Spearheaded creation of product websites to increase brand awareness, managing up to 5 concurrent projects under deadline pressure.
Tools powering my work
Skills
Product design
Interaction design
Information Architecture
Wireframing
UI Design
Design systems
Prototyping
User flows
Graphic design
Visual design
Website development
Stakeholder Alignment
Cross-functional Collaboration
Education
Education
Bachelor in Arts in Multimedia Arts
2008 – 2012 · De La Salle-College of Saint Benilde
Primary to Secondary Education
1998-2008 · Elizabeth Seton School-South